Senior Vice President of Merchandising - London

Games Jobs - Business / Analysis / Metrics - UK & Europe

Job Title Senior Vice President of Merchandising - London
Job Category Business / Analysis / Metrics
Job Description Overview   The Senior Vice President of Merchandising is a key role, responsible for all Green Man Gaming store fronts.    Reporting directly into the Executive Vice President of Performance Marketing, but with significant exposure to senior management including the CEO, this is an exciting opportunity for a focused, determined individual to join one of the most successful eCommerce companies in the Games Industry.   We are looking for somebody who knows and loves games. To be successful in this role you'll need to either have extensive experience in the gaming industry or be an avid gamer yourself.  

Role responsibilities  
Store fronts: Responsible for all the merchandising (layout, content and performance) of customer facing Green Man Gaming store fronts, including:
  • Green Man Gaming desktop website.
  • Mobile web adaptive website.
  • Mobile app store front.
  • Third party hosted websites (Lenovo Entertainment Hub).

Commercial execution: Define and deliver the merchandising strategy for the business trading initiatives, including:
  • Commercial, on-site execution including the management and implementation of commercial mechanics including vouchers, timed deal mechanics and sales.
  • Work closely with the marketing team, Chief Commercial Officer and senior buying managers to develop/execute commercial storefront opportunities.
  • In conjunction with the buyers, manage the commercial planners to deliver a cohesive range on the site.
  • Continually refine/improve customer journey and commercial on-site messaging.
  • Drive and adhere to key Green Man Gaming merchandising principles.

Communication and liaison: This is a focal role touching multiple departments 
  • Liaise with the trading and marketing teams to deliver driving successful marketing campaigns.
  • Work closely with trading, marketing and customer experience departments to deliver commercial objectives effectively and efficiently.
  • Work with the territory marketing executives to ensure localised websites from our multi-language consumer base receive an excellent customer experience and conversion.
  • Work with the performance marketing team to ensure that SEO and SEM implications of merchandising opportunities are maximised.

Analysis and key performance metrics: Supported by an analyst and the Business Intelligence team improve:
  • Click through rates from commercial landing pages.
  • Economic conversion.
  • Customer characteristics including bounce rate, exit pages, time on site.
  • Regularly review competitor best practice and performance benchmarking.
  • Improving PDP page functionality, info accuracy and messaging.
  • Recommend/champion UX and customer experience improvements.

    Core skills   This role requires varied skills including a commercially imaginative/creative approach to merchandising, a deeply analytical mindset combined with a commercial drive underpinned by a desire to succeed. Skill sets include:  

Leadership is key as this role as it will require the direct management, motivation and development of talented creative and highly commercial driven teams, including:
  • Content team (5 team members).
  • Design/creative team (6 team members).
  • The management of a Business Intelligence conversion and website performance analyst.

  • Strong commercial awareness and previous experience, preferably within the gaming and / or entertainment industry, but open to all industries.
  • Ability to work under pressure in a fast moving dynamic eCommerce environment.

  Results orientated
  • Proven track record of delivering results to targets as an individual and within a team.

  • Confidence to influence and engage at all levels.
  • Takes advantage of every opportunity to communicate relevant information and is always approachable and visible to the team. 
  • An effective communicator, presenter, and team player.

General skills
  • Addresses difficult issues in an open and constructive way.
  • Ability to drive change.
  • Creatively minded

Taking a proactive approach to supporting adoption of new ways of working.  

Gaming expertise You'll need to have a deep rooted knowledge of video games, either from direct industry experience, or from being a passionate gamer yourself.

About Green Man Gaming   Green Man Gaming is a global technology company at the heart of the video games industry. is an eCommerce store and community offering over 8,500 digital multi-platform games from 550 publishers to gamers in 195 countries in combination with the latest game insights and information.  Millions of gamers worldwide have access to a single destination that allows them to discuss, discover and share all things gaming within a highly engaged community.  This includes game data tracking, reviews as well as expert insights available on Green Man Gaming’s game hubs, blog and newsroom.   Green Man Gaming Publishing works with independent development studios globally to market their own games and increase the visibility of games in a challenging marketplace.  The industry expertise and knowledge of the publishing team provide developers with hands on and collaborative support that includes in-depth market analysis, integrated Marketing and PR campaigns, finishing finance options and global retail strategy.    Leveraging its patented technology, Green Man Gaming also partners with game publishers and leading hardware manufacturers to support their marketing initiatives. Announced at CES 2017, Green Man Gaming’s digital storefront is currently being made available on millions of Lenovo laptops worldwide through the Lenovo Entertainment Hub.  Green Man Gaming has also partnered with Intel® to build and manage their software distribution hub which offers digital games to over 1,000 hardware partners as part of the Intel® Partner Program.   Green Man Gaming has been recognised by leading bodies in the video gaming, business and technology sectors with over 30 awards received since it was launched in 2010.  

Salary Competitive
Location London, UK & Europe
Job Category Business / Analysis / Metrics
Date posted 12/09/2017
More View other Green Man Gaming jobs
Recruiter This job is advertised on behalf of Green Man Gaming using their internal reference NS/SVPMERCH.
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