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ASO Manager

Kwalee is one of the world’s leading multiplatform game publishers, with well over 600 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D and Makeover Studio 3D. Alongside this, we also have a growing PC and console team of incredible pedigree that is on the hunt for great new titles to join TENS! and Eternal Hope.

With a team of talented people collaborating daily between our studios in Leamington Spa, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, the Philippines and many more, we have a truly global team making games for a global audience. And it’s paying off: Kwalee games have been downloaded in every country on earth! If you think you’re a good fit for one of our remote vacancies, we want to hear from you wherever you are based.

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle. Could your idea be the next global hit?

We are looking for an ASO Manager with experience with analytical data for ASO or SEO and passion for games. 

 What you tell your friends you do

“I tweak the app stores for all our games to ensure they’re as attractive and effective as possible!”

What you will be doing

  • Operate our Global App Store Optimisation strategies and help define them

  • Increase organic traffic and app store conversion rates of our apps through data driven methods

  • Assisting in the creation and planning of ASO tests

  • Monitor and report on ASO tests and Keyword data

  • Use statistical testing and predictive modelling to recommend changes to App Store elements

  • Analyse and manage data from multiple sources to aid decision making

  • Coordinating internally with different stakeholders to produce creative, analysis and other deliverables

  • Monitor and report on competitors

  • Analyse how millions of players interact with our App Stores

 How you will be doing this

  • You'll be part of an agile and creative team and work closely with them to ensure the best results.

  • You'll think creatively and be motivated by challenges and constantly striving for the best.

  • You'll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you can get it. We even have a robot!


Our talented team is our signature. We have a highly creative atmosphere with more than 150 where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse team, including David Darling and the creator of the Micro Machines video games.

Skills and requirements

  • Experience with analytical data for ASO or SEO

  • Experience with App Store Connect and Google Play Console

  • Key understanding of how metadata differs across store pages

  • Experience with keyword research and optimisation

  • A degree in a numerically focussed discipline

  • Experience analysing and managing data with tools such as Excel, SQL and Python


  • Knowledge or experience with the use of keywords for a global market

 We offer

  • We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment

  • In addition to a competitive salary we also offer private medical cover and life assurance

  • Creative Wednesdays! (Design and make your own games every Wednesday)

  • 20 days of paid holidays plus bank holidays

  • Great work-life balance with flexible working hours

  • Quarterly team building days - work hard, play hard!

  • Monthly employee awards

  • Free snacks, fruit and drinks

Our philosophy

We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.

ASO Manager

Bengaluru, Karnataka
Full time

Published on 05/26/2021

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