ASO Manager – London, UK – Mobile Games

Project: Mobile Games

Our client is seeking an App Store Optimisation Manager with a comprehensive understanding of App Store and Google Play to join their fast-growing studio.

The successful candidate will contribute to the development and execution of ASO games strategy and lead and subsequently extend these across all the company’s global markets

REQUIREMENTS:

• Be able to independently create and frequently refreshing of App Store metadata
• Understand the algorithms that power App Store & Google Play Store
• Strong numerical skills
• Effective time management and project management skills
• Excellent communication skills
• Experience of ASO in other game/app products or agency.

RESPONSIBILITIES:

• Develop best in class ASO strategies across the App Store (Apple) and Google Play Store (Android)
• Work with localisation to ensure all our App Stores are effective
• Collaborate with the Creative Marketing team to create new assets for the App Stores
• Execute the best keyword optimisation strategies across all our games
• Monitor the performance & own the reporting function of our App Store marketing.
• Create & execute a strategic roadmap for A/B testing in all app stores
• Work closely with the wider Marketing team to ensure consistent and impactful custom app store pages and app store experiments.

BENEFITS:

• Yearly CPD allowance
• Health insurance, Dental, Life, and Critical Illness cover
• Subsidised gym membership and cycle to work scheme
• Regular company events and rewards

Interested in finding out more about the studio and project? Apply now or call directly today on +44 1206 214 412!