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Influencer and Content Manager

Kwalee is a leading independent game developer and publisher based in Leamington Spa – the UK’s biggest gaming hub outside Greater London and a great place to live – along with growing teams in Bangalore and Beijing.

Now the largest hypercasual games publisher in the UK, Kwalee is a company known globally thanks to half a billion downloads for hit mobile games including Draw it, Bake it, Shootout 3D, Rocket Sky and many more. These successes have driven rapid growth in recent years and with exciting new projects in the works for Nintendo Switch and PC alongside the studio's hypercasual specialism, Kwalee shows no signs of slowing down!

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays. Could your idea be the next global hit?

Our ideal Influencer & Content Manager will have experience working with influencers and social media to execute growth strategies for mobile games. They will have worked with several influencers and established a good understanding on how to drive traffic for mobile games through influencers and social media content. 

What you tell your friends you do

“I Identify new opportunities to grow Kwalee’s mobile games audience through partnerships with influencers and social content”  

 What you will really be doing:

  • Defining and managing our Influencer Partnerships as well as content strategy;

  • Identifying and developing relationships with influencers;

  • Working with influencers to create innovative campaigns across different channels;

  • Identify and evaluate new content opportunities to increase traffic for Kwalee mobile games;

  • Managing the operations for influencer campaigns including campaigns setups, briefs, budgets and contracts;

  • Establishing a working framework of systems and processes to plan & deliver effective Influencer  campaigns;

  • Create and identify KPI based on revenue goals; finding ways to track and measure ROI – attribution, SDKs, etc

How you will be doing this

  • You will lead an agile, multidisciplinary and creative team and work closely with them to ensure the best results.

  • You'll think creatively and be motivated by challenges and constantly striving for the best.

  • You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you can get it. We even have a robot!

Team

Our talented team is our signature. We have a highly creative atmosphere with more than 150 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse team, including David Darling and the creator of the Micro Machines video games.

Skills and requirements

  • 2+ years of influencer marketing experience, ideally in mobile industry

  • Ability to conceptualise and execute effective influencer strategies

  • Passion for mobile games and knowledge of industry trends and key players

  • Interested in gaming influencer trends, the successful candidate will use this mindset to assist with influencer outreach for kwalee titles

  • Experience in establishing meaningful KPIs and metrics to monitor performance of the Influencer team’s work and ability to report to senior management

Desirable

  • Experience with successful mobile games/apps

  • Knowledge or experience of user acquisition platforms (Google Adwords, Facebook Ads, etc.)

We offer

  • We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment

  • In addition to a competitive salary we also offer private medical cover and life assurance

  • Creative Wednesdays! (Design and make your own games every Wednesday)

  • 20 days of paid holidays plus bank holidays

  • Great work-life balance with flexible working hours

  • Quarterly team building days - work hard, play hard!

  • Monthly employee awards

  • Free snacks, fruit and drinks

Our philosophy

We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.

Influencer and Content Manager

Bengaluru, Karnataka
Full time

Published on 11/22/2021

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