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Marketing Director – Berlin, Germany – FPS PC Game

Job Type: Permanent

Project: FPS PVEVP PC Game

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Our client is looking for an experienced Marketing Director to assist with an ambitious AAA FPS game.

As Marketing Director you and your team will support the current title and create inspiring content for the community. You will celebrate and create an inspiring and sustainable approach to marketing products. As Marketing Director you will design and implement processes and tools as well as own the short and long term strategies to shape an impactful brand.

REQUIREMENTS:

  • Extensive relevant games industry experience
  • Extensive leadership experience
  • Bachelors degree in marketing or related field required
  • Project management experience and ability to work with and manage cross functional units to advance business objectives
  • Regularly seek out the latest trends on Mobile/Console/PC and plays them
  • Embrace small stage and big stage with outstanding communication skills
  • Blend creative strategies and with analytics

RESPONSIBILITIES:

  • Development and execution of integrated Go to Market plans across traditional and emerging channels, using all marketing levers
  • Define and drive the marketing team’s strategy, recommend/drive changes and experiments on various user sets to optimise experience
  • Execute the roadmap of daily, weekly, monthly events, promotions and campaigns to increase engagement, retention and monetisation, based on a deep understanding of game metrics
  • Use data and insight to steer communication planning. Prioritise target audience/ segment priorities, along with key features that will create differentiation
  • Understand and assess core product opportunities (e.g., opportunity size, appeal, differentiation) in order to proactively determine how to best sell and drive demand
  • Conduct research to develop consumer insights that inform marketing plans, as well as test the effectiveness of marketing activities
  • Generate new solutions that contribute to Brand evolution. Ask questions and challenge the status quo. Contributes to a culture of creativity and idea generation
  • Lead and develop a team of 5-7 direct and indirect reports

BENEFITS INCLUDE:

  • VISA and relocation support and assistance
  • Occupational pension scheme
  • Flexible working hours
  • Fitness Club membership, health webinars
  • Public transportation tickets
  • Dedicated Talent Development Manager

Interested in finding out more about the studio and project? Apply now or call us directly today on +44 (0) 1206 214425!

Marketing Director – Berlin, Germany – FPS PC Game

OPM
Berlin
Full time

Published on 12/23/2021

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