Product Marketing Manager

Kwalee é uma das principais publicadoras e desenvolvedoras de jogos multiplataforma do mundo, com mais de 750 milhões de downloads mundialmente em sucessos do telemóvel como Draw It, Teacher Simulator, Let's Be Cops 3D, Airport Security e Makeover Studio 3D. Além disso, também temos uma incrível e crescente equipe de PC e consolas que está em busca de novos e grandes títulos para se juntar a TENS!, Eternal Hope, Die by the Blade e Scathe.

Nós temos uma talentosa equipe colaborando diariamente entre nossos estúdios em Leamington Spa, Bangalore e Pequim, ou remotamente da Turquia, Brasil, Filipinas e muitas outras regiões, sendo que recentemente adquirimos nosso primeiro estúdio externo, TicTales, sediado na França. Temos uma equipe realmente global criando jogos de audiência mundial. E vale a pena: Kwalee foi reconhecida com os prêmios de Best Large Studio e Best Leadership da TIGA (The Independent Game Developers’ Association) e nossos jogos foram baixados em todos os países do mundo!

Fundada em 2011 por David Darling CBE, um arquiteto-chave na indústria de jogos do Reino Unido que co-fundou e liderou a Codemasters por muitos anos, nossa equipe também inclui lendas como Andrew Graham (criador da série Micro Machines) e Jason Falcus (programador de clássicos, incluindo NBA Jam) ao lado de uma crescente e diversificada equipe de especialistas em jogos globais. Todo mundo contribui criativamente para o sucesso da Kwalee, todos os funcionários qualificados podem apresentar suas próprias ideias de jogos nas Quartas Criativas, e estamos orgulhosos de ter construído nosso sucesso com base nesse princípio inclusivo. Poderia a tua ideia ser a próxima sensação global?

Esta função estará sediada no nosso novo escritório em Almada, pertinho de Lisboa.

What’s the job?

As a Product Marketing Manager in the Mobile Games Publishing Team you’ll be responsible for ensuring the marketing efforts in the run up to a game launch and the it’s life beyond that point are successful in getting the game into the minds and hands of an audience.  

What you tell your friends you do

“I’m the magnet that pulls together all of the required functions to help make sure players know about our games and then go enjoy them.”

 What you will really be doing

• Planning and execution of a Go To Market plan that covers the marketing activities required to help ensure each Casual Game we publish 

• Engage with the UA, Creative, Data and Insights teams to create your plans that should maximize the reach, cost and return of each games marketing efforts

• Be an extension of the game development teams, feeding into their process and absorbing information to hold a 360 degree view of the game 

• Manage a roadmap of marketing initiatives relative to each title under your care, being aware of the trends and successes elsewhere in the industry and facilitate the delivery of required content, assets or other materials as the plan requires

• Provide data on game performance relevant to the marketing efforts to stakeholders 

• Working closely with internal or external development teams depending on the assigned projects

• Form a close alliance with the Product Manager and Producer functions to keep tight alignment and focus on the most important areas

How you will be doing this

• You’ll be working with different teams with different skills to help set expectations for a successful marketing campaign and ensuring it is delivered

• Help to create the standards and best practices we will utilize, to adapt them as the market changes and to be a proactive sharer of information inside Kwalee

• As a crucial role in the commercial success of any title you will be helping make big impact business decisions on a range of different games and opportunities

Team

Our talented team is our signature. We have a highly creative atmosphere with more than 200 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse team, including David Darling and the creator of the Micro Machines video games.

Skills and Requirements

• At least 3 years of Product Marketing experience in a comparable role within gaming

• Business mindset and understanding of commercial thinking, able to read and digest data and make decisions informed by it

• Willingness to drive results and deadlines based on targets and KPIs

• Keen understanding of the value and responsibility of all the different facets that go into making a successful marketing campaign for mobile titles

• Passion for games and knowledge of industry trends and key players

• Strong communication skills, both written and verbal, with excellent interpersonal skills

• Highly organised, with strong attention to detail

We offer

• We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment

• Creative Wednesdays! (Design and make your own games every Wednesday)

• Great work-life balance with flexible working hours

• Quarterly team building days - work hard, play hard!

• Monthly employee awards

Our philosophy

We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.

Kwalee makes games to bring people, their stories, and their interests together. As an employer, we’re dedicated to making sure that everyone can thrive within our team by welcoming and supporting people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances. With the inclusion of diverse voices in our teams, we bring plenty to the table that’s fresh, fun and exciting; it makes for a better environment and helps us to create better games for everyone! This is how we move forward as a company – because these voices are the difference that make all the difference.