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Product Marketing Manager – Cross Platforms – Barcelona

This vacancy may offer a work-from-home start until it is safe to work in-house or relocate to the location.

Project: Cross Platform Games

OPM’s client is redefining the way you play mobile games! With a monthly audience of more than 113 million unique players they are setting new benchmarks in mobile gaming.

The successful candidate will be a determined Product Marketing Manager who will join a team as they begin to transition from purely mobile gaming into cross-platform.

REQUIREMENTS:

  • Strong consumer marketing experience in online entertainment or social products
  • Understanding and passionate about gaming and gamers as a whole
  • Strong analytical skills with a meticulous mind
  • Creative spirit capable of making innovative marketing programs that are result oriented
  • Strong leadership skills
  • Ability to work with a wide range of profiles (business, game design, analysts, etc.)
  • Advanced English language skills

RESPONSIBILITIES:

  • Conduct market research, benchmarking, and consumer studies to pinpoint the game target audience and define its positioning, marketing pillars and USP
  • Produce the game brand identity
  • Build launch & yearly marketing plans relying on user insights and strategically aligned with product roadmap, with the objective of generating brand awareness and ultimately growing the player base
  • Develop marketing programs focusing on innovative activations, viral content, and meaningful partnerships, and orchestrate their implementation by coordinating the other teams
  • Oversee the social media & community strategy, including through the direct management of the Game Community Manager
  • Optimise the game visibility and performances on the app stores, working hand in hand with the ASO Expert
  • Manage promotional assets creation for your game
  • Collaborate with the user acquisition team to optimise the advertising campaigns targeting and assets
  • Analyse the performances of your marketing campaigns and report to the production team, HQ & copyright owner
  • Participate in game development by making recommendations to improve user experience, engagement, retention, shareability, and to better integrate in-game promotional events and marketing mechanisms

BENEFITS:

  • Ability to work from home
  • Day off for your birthday
  • Medical insurance package

Interested in finding out more about the studio and project? Apply now or call directly today on +44 1206 214 427!

Product Marketing Manager – Cross Platforms – Barcelona

OPM
Barcelona
Full time

Published on 09/13/2021

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