Public Relations Specialist (Mid- or Senior)

Evolve is looking for one or two mid-to-senior-level PR specialists to manage publicity campaigns for some of the best game developers and publishers in the world, from indie to AAA. We’re looking for people at the top of their game (hurr hurr, game pun), who thrive in an agency environment or who want to make the jump from in-house PR rep to tackle a wider range of projects. Ideal candidates not only love video games, but have experience promoting them, as well as communicating effectively with a range of people, including media, executives, developers, and influencers. Effective time management and exceptional organizational skills are crucial to success in an agency.

As the job titles indicate, we’re looking for either mid-career or senior-level applicants. It’s possible we’ll hire for each role, but if you have experience in video game PR, and the responsibilities below seem like your jam, please apply!

RESPONSIBILITIES

• Drive strategic vision for client and product PR, shooting for the stars with creative and effective campaigns across a range of indie and AAA clients. (Emphasized in senior role)
• Craft, pitch, and secure stories to get attention for clients and their games, aiming for both industry/enthusiast and mainstream coverage.
• Write and edit announcements, interviews, fact sheets, and other PR materials.
• Get to know content creators and streamers, and get them excited to play the games you work on.
• Gain and retain your clients’ trust. You’ll cheer on their victories, provide strategic and tactical insight, and be willing to share bad news or reel in expectations when necessary.
• Work with our PR and Insights teams to develop and implement leading-edge analytics, OKRs/KPIs, or whatever you want to call them. We see an opportunity to innovate here, not relying on traditional metrics but defining new standards in setting and monitoring goals/objectives for PR campaigns, leveraging extensive data produced internally and through Terminals.io. (Emphasized in senior role)
• Coordinate with our Community and Originals teams to develop holistic marketing campaigns, assets, social media content, and more.
• Help us develop best practices, and aid in mentorship and training of junior staff. (Emphasized in senior role)
• Uphold principles of kindness, inclusiveness, compassion, accountability and excellence.

QUALIFICATIONS

Nobody’s perfect, but the ideal candidate has some combination of the following:

• 2+ years experience planning and executing entertainment launches in a publicity role. 5+ would generally be encouraged for the senior position.
• Strong relationships with video game, tech, and consumer media and influencers in North America (global experience is a big plus, as we work on a lot of international releases).
• Natural storyteller, able to distill what makes a game, person, or company interesting and relevant to a given audience or to broader trends.
• Exceptional project management and organizational capabilities. You understand what needs to be done to execute your plans, you stick to deadlines, and know how to communicate effectively when things go off the rails. (Emphasized in senior role)
• Experience using cloud-based project management tools. We use ClickUp, but experience with Asana, Monday, Trello, etc. is likely also relevant.
• You’re totally anal about details; you cringe when document formatting is a little bit off, when a small part of a tiny job isn’t done, when a name is spelled incorrectly, etc.
• Deep knowledge and understanding of the video game and PR fields/industries, platforms, and trends.
• Able to work on several projects at once, maintaining equanimity even when the world seems to be falling apart around you.
• Experience developing and managing company presence at trade shows and conventions like PAX, E3, etc. You know how to go through the whole process of booking a booth, scripting demos, securing media appointments, media training, and so much more. You know. Trade show stuff. (Emphasized in senior role)
• An excellent communicator—written and verbal—capable of talking to C-level executives as comfortably as to a random gamer on Twitter. Or X. Or whatever. Sigh.
• Highly self-motivated, you’re a critical thinker with strong problem-solving skills.
• Dedicated to excellence, you are a lifelong learner and maybe a bit anti-establishment. You read about PR and marketing, and are never content to maintain the status quo.