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UA Manager (Game / Concept Testing)

Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 750 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. Alongside this, we also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe. 

We have a team of talented people collaborating daily between our studios in Leamington Spa, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, the Philippines and many more places, and we’ve recently acquired our first external studio, TicTales which is based in France. We have a truly global team making games for a global audience. And it’s paying off: Kwalee has been recognised with the Best Large Studio and Best Leadership awards from TIGA (The Independent Game Developers’ Association) and our games have been downloaded in every country on earth!

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle. Could your idea be the next global hit?

What’s the job?

As our UA Manager (Game / Concept Testing), you’ll be overseeing our critical ‘game discovery’ process, ensuring that we’re using the best data-driven methods for identifying hit hyper-casual games. You’ll be working with multiple teams within the company as well as external network partners to learn how we currently test concepts, then aim to iterate on and improve these methods in step with developments in the market.

A great opportunity for those with a love for growth hacking, data-driven testing and hyper-casual.

What you tell your friends you do 

“I figure out how we find our hit hyper-casual titles!”

What you will really be doing

  • Analysing UA campaigns across a range of social channels and ad networks to assess their ability to identify profitable hyper-casual titles

  • Devising new methods and techniques for testing games

  • Running customised and experimental campaigns to test new methods and concepts

  • Working with the Head of Digital Marketing and Head of Growth to define overall strategy for Game Discovery for both our internal development team and publishing team

  • Partnering with our Data Science team to invent and prepare in-depth reporting and information sharing for game discovery tests

  • Presenting developments and findings to a multi-disciplinary group of experts across our internal teams

  • Communicating with external network partners to better understand their systems

How you will be doing this

  • You’ll be part of an agile, multidisciplinary and creative team and work closely with them to ensure the best results.

  • You'll think creatively and be motivated by challenges and constantly striving for the best.

  • You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you will get it. We even have a robot!

Team

Our talented team is our signature. We have a highly creative atmosphere with more than 200 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse team, including David Darling and the creator of the Micro Machines video games.

Skills and Requirements

  • At least 2 years of experience working within the Mobile UA / Mobile Marketing field, either within an app publisher or an ad network

  • A degree in a numerically focussed degree discipline such as, Maths, Physics, Economics, Chemistry, Engineering, Biological Sciences

  • Experience working across multiple teams with ability to organise and manage

  • A record of outstanding contribution to data science projects.

  • People-person with excellent communication skills

  • Passion for mobile games

  • Excellent organisation skills with strong attention to detail

We offer

  • We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment

  • In addition to a competitive salary we also contribute to your pension, offer private medical cover and life assurance

  • Creative Wednesdays! (Design and make your own games every Wednesday)

  • A dog friendly office - bring your favourite pooch! (There’s dog-free areas too)

  • Hybrid model available depending on the department and the role

  • Access to on site gym - no more skiving!

  • 25 days of paid holidays plus bank holidays 

  • Relocation support available 

  • VISA Sponsorship available

  • Great work-life balance with flexible working hours

  • Quarterly team building days - work hard, play hard!

  • Entertainment area with consoles, pool table, tennis table and darts!

  • Monthly employee awards

  • Free snacks, fruit and drinks

Our philosophy

We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.

Kwalee makes games to bring people, their stories, and their interests together. As an employer, we’re dedicated to making sure that everyone can thrive within our team by welcoming and supporting people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances. With the inclusion of diverse voices in our teams, we bring plenty to the table that’s fresh, fun and exciting; it makes for a better environment and helps us to create better games for everyone! This is how we move forward as a company – because these voices are the difference that make all the difference.

UA Manager (Game / Concept Testing)

Royal Leamington Spa, UK
Full time

Published on 06/01/2022

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