Manager, Product Marketing

Games Jobs - Marketing - Washington State

Job Title Manager, Product Marketing
Job Category Marketing Manager
Job Description Nintendo of America Inc.
 The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.5 billion video games and more than 710 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at <a href="">
  • Advocates for and champions third-party partner marketing opportunities within Nintendo of America (NOA) to deliver integrated and effective platform marketing solutions that deliver meaningful sell-through
  • Manages the execution of all third-party marketing programs
  • Optimizes the use of PDR marketing resources to deliver on PDR business goals
  • Manages assigned staff processes and activities including providing feedback, guidance, training and task direction
  • Evaluates effectiveness of marketing investments in driving incremental demand, and adjusts plans accordingly to continuously improve ROI
  • First point-of-contact between Publishers/ Developers, Nintendo Internal Departments, and PDR for all third-party marketing-related matters
  • Supports internal initiatives generated by NOA Sales and Marketing teams that involve third-party content
  • Supports third-party partners in all marketing, advertising and promotional activities, including identifying integration opportunities
  • Ensures NOA sales and marketing teams are briefed on priority third-party products, strategy, and initiatives in a timely and productive manner, including the development of assets and game documentation
  • Analyzes and understands market/ consumer/ retailer/ industry trends
  • Manages the approval and execution of licensee product integration into Nintendo marketing programs including experiential tactics, PR programs, advertising, retail marketing, live services, CRM, etc.
  • Actively collaborates with Marketing team in proactive and ongoing development of paid/ earned/ social/ owned media plans
  • Works closely with Licensee and development teams to articulate marketing strategy, including overall marketing priorities, key product messaging, and targeted audiences
  • Drives collaboration with external partners and internal teams to ensure flawless execution across all operations, logistics, legal, staffing, product training, digital, aspects of the program
  • Delivers ongoing communication to key external and internal stakeholders on marketing activity including development and distribution of status reports, recaps, analysis and other materials
  • Performs post-program reporting, ROI and PDCA activities
  • Formulates product demonstration plans in accordance with key messages and strategy
  • Reviews and helps optimize third-party partner marketing strategy and plans 
  • Demonstrates products to internal teams, media and consumers, including on-stage and in-booth demonstrations at trade shows
  • Evaluates games in various stages of development to assess product quality, demand potential, and alignment with strategic objectives
  • Works closely, effectively, and in cooperation with Licensee partners and internal support staff in reviewing assets, marketing materials, PR and advertising print assets, and digital marketing creative
  • Reviews marketing materials for accuracy to game content and consistency with established key messaging and strategy
  • Acts as primary marketing representative of PDR with all internal NOA stakeholders
  • Oversees third-party inclusion in NOA trade shows and provides on-site direction and support
  • Supports Licensee’s with interactive and resource needs for their own trade/media events
  • Creates and executes marketing funding agreements, as well as invoice review and approval
  • Presents PDR priorities to other internal NOA departments
  • Up to 20% travel

  • A minimum of five years of video game industry related experience
  • Proven leadership skills
  • Track-record of exceptional people management 
  • Experience with media relations
  • Thorough understanding and experience with all aspects of marketing and communications
  • Familiarity with licensing structure or previous relations with licensees preferred
  • Experience working with digital content developers preferred
  • Familiarity of Nintendo franchise characters and IP, and third-party content preferred
  • Undergraduate degree in Business Administration, Marketing, a related field, or equivalent combination of education and experience

We are an equal opportunity employer of individuals with disabilities and protected veterans....valuing diversity…celebrating strengths.
Salary DOE
Location Washington State
Job Category Marketing
Date posted 14/02/2019
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Recruiter This job is advertised on behalf of Nintendo of America using their internal reference .
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