Job Opportunity: Data Analyst
My client is renowned publisher looking for a skilled Data Analyst to join their dynamic team. This role is pivotal in supporting both internal and external studio partners, focusing on data-driven strategies to enhance marketing and growth efforts for PC and Console titles.
Role Overview: You will be responsible for establishing robust data and reporting systems. By leveraging data and analytical expertise, the analyst will help shape marketing strategies, identify new opportunities, and address challenges. This role involves close collaboration with the marketing team, agency partners, and studios to provide actionable insights and recommendations.
Key Responsibilities:
- Seamlessly integrate data from various systems to ensure accurate and consistent reporting.
- Analyze the effectiveness of paid media campaigns and marketing initiatives to determine the most impactful tactics.
- Create comprehensive reports and dashboards that offer insights into the success of growth and marketing efforts.
- Ensure proper tracking mechanisms are in place for accurate attribution across PC and console platforms.
- Transform raw data into meaningful insights and actionable recommendations.
- Work with the marketing team to define and track key performance indicators (KPIs) and forecast objectives.
- Support the development of marketing attribution models and media mix models to optimize budget allocations.
Key Skills & Experience:
- Relevant education in marketing and/or data analysis.
- Over 2 years of experience in a marketing analytics role, preferably within the games industry.
- Proficient in using Web Analytics platforms (Adobe Analytics and/or Google Analytics).
- Working knowledge of SQL and Python for data extraction and manipulation.
- Advanced understanding of data integration from various sources, including CRM, web analytics, and paid media platforms.
- Exceptional attention to detail to ensure consistent data quality across reports.
- Proven ability to translate technical information into clear, actionable insights.
- A passion for gaming and a strong understanding of industry trends and innovations.
Benefits:
- Generous holiday allowance.
- Comprehensive benefits package, including health/dental insurance and a pension plan.
- Hybrid work setup with 2 days a week in the London office.
Equal Opportunities: My client is committed to fostering a diverse and inclusive work environment. They welcome candidates from all backgrounds and are dedicated to creating a positive work culture that embraces diversity, equality, and inclusion. All candidates must have the legal right to work in the UK.
