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Digital Advertising Campaign Specialist, ReedPop

The Digital Advertising Campaign Specialist will work as part of our commercial team to facilitate the delivery of advertising campaigns across our range of games media brands and websites. 

Not only will you be working with some of pop culture’s biggest brands, this role will also support and help deliver campaigns globally through the full commercial lifecycle, securing creative, campaign delivery, monitoring and fulfilment, reporting and relationship management. 

The role is ideal for someone already experienced in the world of ad ops and wants to take on more responsibility at a large publisher. It would particularly suit someone with an interest in video games, gaming culture and pop culture in general. The desire to grow into a sales role a plus. 

Responsibilities Include: 

  • Manage the end-to-end execution of general sponsorship and online advertising campaigns, including working closely with our sales team on campaign KPIs, design teams for creative, and clients for reporting, as well as our events and trafficking team for delivery, optimization and post campaign reporting and analysis. 

  • Take ownership of the ad campaign delivery process to ensure creative is supplied at the correct time by internal design teams, external clients and creative agencies.

  • Work with our commercial team, our external clients and their agency partners to provide reports and detailed statistical analysis on delivered advertising campaigns. 

  • Develop and maintain the necessary technical knowledge to understand the full campaign delivery process, enabling accurate and proficient trafficking and troubleshooting of campaigns. 

  • Commitment to mastering relevant software and how to use all internal systems and tools required to manage a campaign and to maintain an appropriate level of knowledge of those systems. 

  • Maintain sales materials such as ad spec sheets, inventory spreadsheets and proposals, including forecasts and campaign estimates. 

  • Ensure process is strictly followed, chasing for ad deliverables and all campaigns are mirrored between sales system and ad server. 

Required Skills and Experience: 

  • Demonstrable experience managing commercial and/or advert campaign fulfilment. 

  • Excellent skills using Excel or Google Sheets. 

  • Ability to deliver against multiple deadlines in a fast-paced environment. 

  • High level of attention to detail with excellent organization and time management skills. 

  • Excellent communication skills, written and oral, with proven relationship building skills. 

  • A strong, autonomous work ethic with a high degree of determination and drive. 

  • A positive attitude and team mentality. 

  • Technically minded, online savvy and numerate. 

Desirable Skills and Experience: 

  • Basic understanding of HTML an advantage. 

  • Understanding of Photoshop or similar design packages. 

  • Practical business or administration skills. 

  • A passion for pop culture, video games and entertainment culture in general. 

About ReedPop 

As a global pop culture events and media business, ReedPop has an extensive stable of respected events, editorial websites and video channels. These range from mainstream digital brands such as Eurogamer, to more specialist sites dedicated to PC and board games, as well as wider pop culture. Our live events include New York Comic Con, the PAX events, EGX, MCM Comic Con, Star Wars Celebration, Star Trek Mission, C2E2, and over a dozen more. 

Our success has come from creating authoritative, trusted content for global audiences, whether that be via written word or video across any of our digital sites and channels, or at live events where we create amazing experiences for our fans alongside opportunities for our exhibitors and sponsors to grow their businesses. 

Working at ReedPop is a unique experience and an awesome opportunity, allowing you to fully immerse yourself in your passions while building a career that lets you work on the things you love. We are fully committed to embracing diverse talent and opinions, and creating an inclusive work environment for all our people.  

Please visit to find out more. 


If you can demonstrate that you have the passion and knowledge to take on the role described above, we’d love to hear from you, even if you don't tick every requirement. 

We have a Norwalk, CT, office location, and this role can be based either there, or remotely from within the US. 

Digital Advertising Campaign Specialist, ReedPop

Norwalk, CT
United States
Full time

Published on 07/21/2022

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