Game Growth Analyst

Game Growth Analyst

ABOUT US

Sing King is on a mission to delight millions of singers around the world through our
portfolio of games and singing experiences across multiple platforms.

Our successful flagship YouTube channel welcomes over 13.5 million subscribers and 25
million unique viewers each month, and along with our latest Mobile Game release we
are continuing to build innovative and exciting products that spread joy to singers
wherever and whenever they sing.

We are a team of music lovers, game enthusiasts and entrepreneurial spirits. We are
passionate about our vibrant and growing community of global singing fans. This is a
unique opportunity to play a key role in the growth of an ambitious, nimble and
fast-growing game and music entertainment business. Join us!

ABOUT THE ROLE

As our full-time Game Growth Analyst, you will drive actionable insights across our game
portfolio, helping shape product decisions, live ops strategies, and player experiences.
Reporting to the Senior Data Growth Manager, you’ll own key metrics, build forecasts,
design experiments, and inform growth strategies through rigorous analysis. With a
strong grasp of player behaviour and an appetite to learn, you’ll be at the forefront of
expanding Sing King’s audience, engagement, and commercial impact.

This role would suit an ambitious Game Growth Analyst who loves seeing their intuitive
reading of data being integrated into business strategy in real time. Working closely with
Product, Growth and Community you’ll be part of a high-growth team, acting as the
analytical backbone that bridges data with decision making to help us in our vision to
bring the very powerful and human expression of singing into a unique and delightful
product for our passionate users.

WHAT YOU’LL DO

● Own and analyse core KPIs across our mobile games — including retention,
monetisation, engagement, and player sentiment

● Design and evaluate experiments across new features, live ops, content releases,
and monetisation strategies

● Build dashboards and models that support performance tracking, forecasting,
and opportunity sizing

● Collaborate with Product and UA teams to optimise funnels, segment users, and
test offers, bundles, and notifications

● Support prototyping and greenlight decisions through structured testing and
validation

● Improve our analytics infrastructure — from event tracking schemas to tooling
and data quality

● Conduct market and competitor research to support content and product
decision-making

● Translate raw data into high-impact insights that drive game performance and
strategic decision-making

WHAT YOU’LL BRING

● Mobile Game Expertise - you’ll have a minimum of 2 years experience analysing
and driving actionable insights. You’ve worked the full development cycle, from
prototypes to worldwide launches. You have strong working knowledge of
Firebase, attribution fundamentals and marketing analytics tools such AppsFlyer,
Adjust, and ironSource.

● Great Storytelling - you’re highly skilled in data visualisation tools such as Looker,
Tableau, and Google Data Studio, and know that the right visual aid provides
clarity and clear actions to the whole business. When you make
recommendations they hold weight; they’re backed in data and avoid common
cognitive biases.

● A Curious Disposition - You’re fearless with experimentation and always want to
play and learn more. You’re not afraid to get in the weeds with the raw data (be
that tables, CSVs, or JSON) and with your advanced SQL proficiency you can query,
transform, and analyse large datasets with ease. If the data doesn’t exist, you’re on
a mission to implement new sources, such as REST APIs, into Google Big Query.

● A Growth mindset - You’re no stranger growing mobile games to massive scale.
You’re familiar with user acquisition funnels, from UA to ASO. Defining live-ops
events, push notifications strategies, segmenting users, and choosing what hit
songs must be in our games, is your jam. When things need a creative touch,
you’re not afraid to apply some basic image or video editing skills in a pinch.

BONUS POINTS

● Experience with Python or R for deeper analysis and automation
● Comfortable working with JSON, event-based schemas, and Google Cloud tools

like BigQuery
● Familiarity with Firebase, Amplitude, or GA4 for event tracking and analysis
● Strong understanding of content-led growth, music licensing, or player-driven

curation
● Passion for karaoke, rhythm games, or community-led mobile games

HOW WE WORK

● We’re a small team, so we move fast and experiment often
● We believe in creative exchange and collaborative ownership
● We prioritise ideas that make our players feel something - joy, energy, expression
● We operate a hybrid working policy at Sing King and expect a balance of office

and home working for this role - our office is in Farringdon, London
● We offer a competitive salary and benefits package

We’re committed to building a diverse and inclusive team. We strive to create an
environment where everyone feels they belong, and we welcome applications from
people of all backgrounds, experiences, and identities. If this role excites you, we
encourage you to apply, even if your experience doesn’t align perfectly with every
requirement.