Head of Brand Marketing

divbHead of Brand Marketing /b/divdiv /divdivbWhy Us: /b/divdivTwo Point Studios sizzled into existence in the summer heat of 2016 with a goal to create amazing, deep simulation games that not only remain accessible to everyone, but also don't take themselves too seriously - we call them our little people games! In 2018, our hard work came to fruition and Two Point Hospital was born into the world to much acclaim. After Hospital we had a dream of creating an entire world of these little people games within the place we call “Two Point County”, and in 2022 our latest game Two Point Campus was released. With us being a part of the Sega family, and with the success of Two Point Hospital,  Two Point Campus and Two Point Museum we’re now pushing forward with our next games to continue to make our “Two Point County” dream a reality! /divdiv /divdivLife at Two Point Studios is exactly as we believe it should be: fun, flexible and super creative! Everyone in our lovely team gets stuck in. You’ve got some awesome ideas? You can bet we want to hear them! We’re a second family here, we all look out for each other, and we love what we do, but we understand that your real family needs you too, so we aim to strike the perfect work life balance enabling you to have fun at the office and get home to your loved ones with time to spare. /divdiv /divdivYou will lead, create, and implement brand campaign strategies that can be executed across global markets, whilst working closely with the SEGA West Publishing and Japan Asia Publishing teams to maximise opportunities and efficiencies for our product releases. /divdiv /divdivWe believe that delivering the best games relies on having the best people, so we are constantly investing in our people through our benefits package, flexible working, and our community-focused, people-centric culture. Our industry-leading compensation and benefits include competitive salary and bonus schemes, private medical insurance, private dental insurance, health screening, electric car scheme, home technology scheme, Microsoft package discounts, and much more! /divdiv /divdivbWhy You: /b/divdivYou will have significant experience in a brand role within the gaming or entertainment industry and will have had global success managing a major brand(s), whilst effectively leading and developing a brand function. Effectively, you will have excellent project management, communication, and relationship management skills, enabling you to influence and develop your team, whilst also maximising relationships with other internal teams at Two Point, SEGA, and with other external partners. /divdivResponsibilities include: /divul style="margin-top: 0.0cm;"li style=""Define, build, and lead the Brand organisation, coordinating brand strategy across Marketing, PR, and Community. /li/ulul style="margin-top: 0.0cm;"li style=""Define marketing goals, KPI’s and activation with SEGA publishing teamsMarketing including, but not limited to product positioning, target audiences, market sizing, regional marketing plan etc. /li/ulul style="margin-top: 0.0cm;"li style=""Support the SEGA Publishing teams in activating against the Go To Market Plan for all products with high quality branded assets and content /li/ulul style="margin-top: 0.0cm;"li style=""Build, execute, and maintain a 5-year strategy for the Two Point brand, driving stakeholder agreement. /li/ulul style="margin-top: 0.0cm;"li style=""Participate in defining the long-term product and IP growth roadmap across all platforms. /li/ulul style="margin-top: 0.0cm;"li style=""Line manage existing community managers and help define the future growth of the team. /li/ulul style="margin-top: 0.0cm;"li style=""Lead research, to understand the brand, consumer, segmentation, and sentiment to better inform future products and transmedia/IP strategy /li/ulul style="margin-top: 0.0cm;"li style=""Research and understand genre, market, competitors, and areas of opportunity to inform future products. /li/ulul style="margin-top: 0.0cm;"li style=""Provide input into relevant feature set and positioning of each Two Point product, based on research and consumer feedback. /li/ulul style="margin-top: 0.0cm;"li style=""Work across SEGA teams to develop an ongoing Two Point brand style guide; setting the style and tone of voice for the Two Point brand. /li/ulul style="margin-top: 0.0cm;"li style=""Work with SMT and publishing teams to deliver required materials to support SEGA development and publishing checkpoints. /li/ulul style="margin-top: 0.0cm;"li style=""Deliver relevant and timely marketing updates as part of weekly studio calls, monthly pillar meetings, business planning in-lines, and senior leadership presentations. /li/ulul style="margin-top: 0.0cm;"li style=""Support the publishing teams in the management of Two Point marketing budgets /li/ulul style="margin-top: 0.0cm;"li style=""Build and maintain a positive relationship with all relevant parts of the SEGA organization. /li/ulul style="margin-top: 0.0cm;"li style=""Explore new opportunities to diversify and generate additional revenue, e.g., partnerships, licensing, etc. /li/uldivbKnowledge, Skills amp; Experience: /b/divul style="margin-top: 0.0cm;"li style=""Demonstrable experience of owning and managing brand and/or product  marketing campaigns from cradle to grave. /li/ulul style="margin-top: 0.0cm;"li style=""Well-versed in video games, digital games retail space, and the latest trends. /li/ulul style="margin-top: 0.0cm;"li style=""Strategic thinker combined with excellent communication and stakeholder management skills. /li/ulul style="margin-top: 0.0cm;"li style=""Demonstrable line management experience. /li/ulul style="margin-top: 0.0cm;"li style=""Experienced with Google, Facebook, Twitter, Steam, and other analytics platforms. /li/ulul style="margin-top: 0.0cm;"li style=""Bring credibility through experience, attitude, and demeanour. /li/ulul style="margin-top: 0.0cm;"li style=""Excellent project management, time management, organisational, interpersonal, reporting, presentation, and communication skills. /li/ulul style="margin-top: 0.0cm;"li style=""Team-focused, enthusiastic, organised, creative, committed, sense of humour, ambitious and career-minded. /li/ulul style="margin-top: 0.0cm;"li style=""Passion for entertainment amp; video games /li/uldiv  /divdivstrongOur Commitment to Equity, Diversity, Inclusion amp; Belonging: /strong/divpspan style="font-size: 11.0pt;line-height: 107.0%;font-family: Aptos , sans-serif;"As an employer, we aim to create a diverse and inclusive environment that actively encourages the development and advancement of underrepresented groups, whilst promoting diversity of thought and experience. We want our employees to feel happy, accepted, and valued within the workplace, encouraging our employees to bring their true selves to work. We welcome people regardless of age, race, ethnicity, disability, gender identity and expression, sexual orientation, neurotype, or socioeconomic background/span/p