Skip to main content

Lead UI/UX Designer- Fashion Mobile Game – London- Remote UK/EU

An exciting opportunity to join an established studio working on a fashion based mobile game.

The studio is a fashion playground, a space where brands, entertainment platforms and talent can connect with an audience keen to discover, experience and be part of a creative community.
They have partnerships with over 250 of the world’s top brands where players can engage, experiment, share and shop driven by their own interests.

As a Lead UI/UX Designer you would manage and develop their UI/UX team to craft innovative features for the future of mobile fashion games.

You will lead and support your team in working from design concepting through to interface delivery of game features: working with game designers and Product Managers to outline the specifications, create user flows and wireframes. You will collaborate with engineers and artists to make your designs come to life in Unity, and ship these to millions of users.

They are looking for a player-centred and delivery-oriented Lead UI/UX Designer who is passionate about building teams, mobile games and who understands what it takes to launch, grow, and scale a mobile free to play game. They like to move fast, test things and get stuck in together to build the world’s top mobile fashion game, while keeping their players at the core of what we do.


  • Drive the UI/UX and the team delivering it for their new game.
  • Provide your team actionable feedback at various project stages to improve the output, efficiency, and quality of their UI/UX execution and deliverables.
  • Turn high level features into actionable tasks with and for your team.
  • Work with game designers to translate concepts into user flows and wireframes.
  • Create wireframes, prototypes, and documentation to clearly convey design ideas and direction.
  • Present and pitch designs to key stakeholders, gather feedback and assess impact.
  • Develop the look and feel of the UI in collaboration with key stakeholders to ensure brand alignment, design consistency, functionality, and accessibility throughout the product.
  • Triage, prioritise and allocate tasks to your team with the support of the Producer and PM
  • Audit, manage and improve Processes / Pipelines / Teams performance.
  • Maintain UI/UX documentation, libraries and encourage knowledge sharing.
  • Support the commit and deliver mindset for your team.
  • Work closely with our engineers to ensure proper implementation of the designs.
  • Stay up to date on the fashion and lifestyle gaming market and competitors’ titles.


  • Extensive experience in UI/UX experience working in a mobile games company with at least 2 as a Lead.
  • A solid portfolio of mobile games or apps showing creative, user-centred solutions with effective UI. Please be specific in which elements of the project were made by you.
  • A business and user-centric approach to design
  • Experience on leading, driving, staffing and developing a team of UI/UX designers/artists.
  • An open mind and good communication skills are a must, you are a team player.
  • Demonstrated ability to translate complex designs into clear wireframes and user flows.
  • Experience in Figma, Sketch or similar prototyping and mock-up tools
  • Love for creative collaboration and ability to take constructive criticism.
  • Knowledge of UX design processes
  • Ability to present your ideas thoughtfully in both written and visual format.

Bonus points:

  • Lifestyle games or apps in your portfolio
  • Experience working within Unity.
  • Worked on games targeted at a female audience.
  • Experience working on games in which players can create content

Benefits to include:

  • Private Medical Insurance
  • Dental, Optical and Hearing cover
  • Cycle Scheme
  • Life Assurance
  • Pension Scheme
  • 25 days annual leave + Local Bank Holidays
  • Birthday Leave

Lead UI/UX Designer- Fashion Mobile Game – London- Remote UK/EU

London, UK
Full time

Published on 02/16/2023

Share this job now