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Marketing Coordinator, MCM & EGX - ReedPop

ReedPop produces some of the biggest pop culture events in the world and this job plays an important role in bringing those experiences to life.  

As our Marketing Coordinator, you will work as part of our Marketing and Events teams, to drive the success and growth our MCM Comic Con and EGX events in the UK, as well as making hundreds of thousands of fans very happy! 

Our MCM and EGX events are synonymous with the most influential pop culture experiences in the UK and forms a part of ReedPop’s global comics events portfolio that includes PAX, New York Comic Con, C2E2, Emerald City Comic Con, Florida Supercon, and more.  

This role is perfect for a hard-working, detail-oriented and reliable marketeer with a passion for consumer events and an ability to manage multiple challenges as well as demanding stake holders in a fast-paced but rewarding work environment.  

With an initial focus on our MCM events, we are looking for a sharp, detail-oriented marketeer that is willing to be completely immersed in pop culture and associated fandoms to identify trends that will drive ticket sales, sponsorship opportunities, media exposure and exciting new experiences for our fans. 

You will collaborate with the marketing team to execute the overall marketing and publicity plans to create awareness and drive attendance for the shows. Our ideal candidate would be a positive, dynamic marketer with a true love for brand storytelling and is driven to always make their clients and customers happy. You’ll have the opportunity to work on marketing plans that cover digital, traditional, influencer, guerrilla and ‘word of mouth’ marketing for highly engaged audiences.  

You will also work on the design and production process for a variety of projects including digital marketing campaigns, OOH advertising, social media posts, newsletter creation and deployment for email campaigns, infographics and so much more. We are looking for a talented marketer who is enthusiastic about the brands we work with and excited about creating once in a lifetime experiences for their audiences. 

Responsibilities Include:  

  • Work with marketing, event and content teams to execute the marketing strategy for our MCM Comic Con and EGX events. 

  • Track and measure key metrics (ROI and KPIs) of all marketing initiatives and proactively keep marketing and event leadership informed of status and deliverables. 

  • Help to develop and then execute a comprehensive organic social media plan focused on driving high levels of customer engagement. 

  • Regularly update copy, images, and announcements on the event websites and maintain, update, and monitor social media accounts. 

  • Assist with writing, designing, deploying, and tracking regular e-mail newsletters. 

  • Explore marketing partnerships in fandoms, as well as local and surrounding markets in order to drive awareness and ticket sales 

  • Assist with mobile app product feedback to development, providing updates, and app marketing. 

  • Collaborate with outside agency partners as needed 

  • Ensure all messaging and imagery represents our portfolio of shows and ReedPop positively and authentically 

  • Support a "one team" approach through collaboration with event management, sales, registration, operations, digital, creative and our brand partners 

  • Maintain an eye for detail and quality on projects big and small, while communicating with the team to meet deadlines 

  • Proactively seek out the latest trends in marketing and advertising to help us achieve our audience acquisition and retention goals  

Required Skills and Experience: 

  • Some demonstrable experience of marketing in events, social media, digital marketing, or any other relevant and related experience required. 

  • Excellent copywriting, communication, and interpersonal skills. 

  • Must be comfortable executing marketing plans for B2C audiences involving digital marketing, consumer insights, social media platforms, and marketing analytics. 

  • Professional level knowledge of Microsoft Office Suite and social media platforms (including but not limited to Facebook, Instagram, Twitter, YouTube, and TikTok). 

  • Ability to travel 6-8 times per year domestically (and possibly internationally) 

  • Organized, detail oriented & proactive with a strong sense of ownership and a true passion for pop culture, fan communities and the brands we work with 

  • Resourceful and willing to find creative solutions that will help you achieve your goals. 

  • Able to adjust and thrive within a fast-paced work environment with unpredictable deadlines and schedules. 

  • Must be highly collaborative with a “We” not “Me” mentality. Be flexible in your viewpoints, always looking for the best ideas and ready to be an advocate for ideas other than your own. 

  • Secure enough in yourself to be able to ask for help, say “I don’t know” and always learn from your mistakes. 

Desirable Skills and Experience:  

  • Degree in Marketing or related field is preferred, but is not essential.  

  • Experience and knowledge of digital marketing and advertising, including but not limited to social media, email, display, and search advertising is a bonus. 

  • Experience with Adobe Creative Suite (InDesign, Illustrator and Photoshop) or designing branded marketing assets with tools such as Canva. 

  • Knowledge of or contacts in the pop culture industry are an advantage, but is not essential  

  • Ability to work flexibly on different events and projects. Our marketing team is very collaborative, so you may be asked to work on additional ReedPop events or projects as bandwidth allows 

About ReedPop  

As a global pop culture events and media business, ReedPop has an extensive stable of respected events, editorial websites and video channels. These range from mainstream digital brands such as Eurogamer, to more specialist sites dedicated to PC, board games and pop culture. Our live events include New York Comic Con, the PAX events, EGX, MCM Comic Con, Star Wars Celebration, Star Trek Mission, C2E2, and over a dozen more.  

Our success has come from creating authoritative, trusted content for global audiences, whether that be via written word or video across any of our digital sites and channels, or at live events where we create amazing experiences for our fans alongside opportunities for our exhibitors and sponsors to grow their businesses.  

Working at ReedPop is a unique experience and an awesome opportunity, allowing you to fully immerse yourself in your passions while building a career that lets you work on the things you love. We are fully committed to embracing diverse talent and opinions and creating an inclusive work environment for all our people.   

Please visit www.reedpop.com to find out more.  

Apply  

If you can demonstrate that you have the passion and ambition to take on the role described above, we’d love to hear from you!  

We have a Brighton, UK, office location, and this role can be based either there, or remotely from within the UK.  

Please consider uploading a cover letter along with your application, as we’d love to hear more about your interests and career ambitions, in addition to the usual career summary found in a CV or resumé. 

Marketing Coordinator, MCM & EGX - ReedPop

Brighton, UK
Full time

Published on 01/06/2023

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