Marketing Director / Head of Marketing

At Play of Battle, located in Warsaw, we're looking for an experienced Marketing Director / Head of Marketing to lead the global marketing strategy for Systemic War, our ambitious Grand Strategy / RTS game.

We're looking for someone who can build more than traditional advertising campaigns. You will shape how our game is positioned, communicated, and experienced by players, media, creators, and partners around the world.

This is a hands-on leadership role with significant influence over the project, brand, and future marketing organization.

We are open to candidates outside the video game industry. Experience from strong consumer, entertainment, sports, media, technology, or lifestyle brands is highly relevant to us.

Game presentation: [Link]

What You'll Do:

• Define and execute the global marketing strategy for Systemic War
• Build a strong, recognizable brand around the game and its modern-day setting
• Plan and lead major product beats, including multiplayer tests, events, campaigns, and the full commercial launch
• Develop integrated campaigns across digital, social media, creators, PR, events, partnerships, and paid media
• Create marketing initiatives that generate organic attention and become content in their own right
• Build relationships with media, influencers, creators, partners, and external agencies
• Work closely with Production, Creative, Art, and Business teams to align marketing with the product vision and roadmap
• Define KPIs, measure campaign performance, and continuously improve marketing effectiveness
• Build and develop the internal marketing team as the company and project scale
• Manage external marketing partners, agencies, and budgets
• Help shape the long-term positioning of Play of Battle as a studio and brand

What We're Looking For:

• Strong experience in marketing within video games, entertainment, consumer products, technology, media, sports, or another relevant industry
• Experience planning and executing large-scale marketing campaigns
• Strong understanding of brand building, storytelling, audience development, and community-driven marketing
• Experience working with digital channels, social media, creators, PR, events, and partnerships
• Ability to connect high-level strategy with hands-on execution
• Strong leadership and communication skills
• Experience managing budgets, agencies, partners, or multidisciplinary marketing teams
• Ability to work closely with creative and product teams
• Fluent English and ability to operate in an international environment

Requirements:

• 5+ years of relevant marketing experience
• Proven ownership of significant marketing campaigns or brands
• Experience in a senior marketing, brand, campaign, or regional leadership role
• Ability to work onsite in Warsaw

Bonus Points:

• Experience in the video game industry, publishing, or entertainment
• Experience marketing PC or console products
• Experience with global product launches
• Experience building a marketing function or team from an early stage
• Strong network among media, creators, influencers, or commercial partners
• Experience with experiential marketing, major events, sponsorships, or brand activations
• Understanding of Steam, wishlists, festivals, demos, and community-driven game marketing
• Interest in strategy games, geopolitics, history, or modern military themes

What We Offer:

• Competitive compensation
• Independent contractor / B2B agreement
• A key leadership role with direct influence on the global marketing strategy of Systemic War
• The opportunity to build and shape the marketing function of a growing game studio
• Significant ownership and decision-making responsibility
• The chance to work on an ambitious international PC title with a long-term development and marketing roadmap
• Ability to build a strong business network
• Abundance of free energy drinks

Why Join Play of Battle?

This is an opportunity to take ownership of marketing at a stage where your decisions can genuinely shape both the product and the company.

Rather than joining a large organization to manage one part of an established marketing machine, you'll have the opportunity to define the strategy, build the team, create major campaigns, and help establish Systemic War as a recognizable global brand.

We're looking for someone who wants to combine strategic thinking with hands-on execution and build something from the ground up.

Ready to make a significant impact? We'd love to hear from you.

Use the application form or simply drop us an email: office@playofbattle.com

Note: This is an on-site position in Warsaw, Poland. We demand relocation. If you’re interested in remote work please do not apply.

If you are opposed to using AI tools in your work, or uncomfortable working in an AI-assisted environment, please do not apply.