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Marketing Manager

Pearl Abyss America, Inc. -- the team behind Black Desert —is seeking a high-performing, innovative, results-oriented and customer-obsessed, Marketing Manager to help accelerate our gaming reach to millions of customers across all screens (PC, Mobile, Console, etc.) in North America.

The video game industry is already bigger than music and movies combined, and is growing rapidly. The video games industry is transforming how customers are entertained, communicating with each other, and interacting with digital devices.

Our company needs a Marketing Manager to join our team. You will be responsible for developing and executing a content strategy and operation that builds the Pearl Abyss America’s brand, supports customer acquisition and retention, and increases the visibility of our offering. You will devise a strategy that aligns with Pearl Abyss’s business goals and, if needed, manage external content creators as needed.

You will be accountable for our owned social media channels, developing content that has reach and resonance beyond our owned channels and paid advertising efforts and measure and report the results. This position offers an unparalleled opportunity to ensure all Pearl Abyss current and future titles will achieve North America goals.

LOCATION

Manhattan Beach, CA (Los Angeles)

RESPONSIBILITIES

  • You will be both a strategist and writer/producer and able to work independently to get our content practice up and running.
  • Lead the content marketing strategy, development, and execution to generate awareness, engagement, referral and conversion of a variety of Pearl Abyss audiences.
  • Write and deliver engaging and disruptive content in multiple formats (written, video, audio, etc.) across owned and earned channels (including social media, website, blog, influencer program and sponsored content) that is insight-driven, on brand, and drives results, including SEO.
  • Test, revise, and optimize content to help uncover the most successful approaches.
  • Identify newsworthy, share-worthy content opportunities that resonate with target audiences.
  • Use market and customer data to develop actionable content that will complement their experience with our product.
  • Develop Pearl Abyss’s customer stories platform through mining, collection, and creation of stories.
  • Manage and coordinate contractors, freelancers, and influencers to flawlessly execute on the Pearl Abyss’s content strategy.
  • Work as an editor to freelance writers and/or external partners, with a high confidence level in providing narrative and structural feedback in addition to copy edits.
  • Research and keep a pulse on trends, issues, and topics that matter most to Pearl Abyss’s key audiences around the world to develop content that will capture their attention.
  • Stay up to date on best practices in the media, social media, and creative industries.

MINIMUM QUALIFICATIONS

  • Bachelor's degree in Marketing, Communications, etc.
  • 1+ years’ experience in editorial, content creation & development.
  • You have built online communities and managed owned channels.
  • Natural ability to tell stories and engage customers with relevant and sticky content.

PREFERRED QUALIFICATIONS

  • Strong foundation in digital marketing campaign strategy, SEO, content creation and marketing, and performance measurement.
  • Ability to effortlessly manage the entire content lifecycle in a deeply collaborative setting.
  • An established track record in developing robust content strategies and content, from start to finish.

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PEARL ABYSS AMERICA BENEFITS

In addition to having a great culture, some of our benefits include:

  • Health Care Plan (Medical, Dental & Vision)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off - PTO (Vacation, Sick Days & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Free Gym Access (in the company office building)
  • On the 1st month after 3 months of employment, benefits will include:
    • Free Lunch in the Office
    • Retirement Plan (401K) - Company matching up to 5%
    • Lifestyle Wallet - $170/month
    • Personal and Professional Development Wallet - $100/month
    • Tiny Human Wallet - $500/month child subsidy through high school graduation (up to 3 children)
    • Pet Insurance covered by the company, for employee’s pet animals (up to 3 pets)

Marketing Manager

Los Angeles, CA
Full time
1 - 2 years of experience
Bachelor

Published on 07/29/2021

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