Skip to main content

Senior AI Designer

Creative Assembly is looking for an experienced and motivated Senior Game AI Designer to join the award-winning Total War team based at our studio in Horsham, West Sussex. We’re looking for someone who embraces guiding talented multidisciplinary teams to deliver engaging gameplay within our unique blend of turn-based campaigns and real-time battles. This is an in-studio position with flexibility on ad hoc working from home.   
As a Senior Campaign AI Designer you will design, setup and balance the game AI’s features and behaviours, as well as the difficulty level on the game’s turn-based Campaign side. You will work closely with the AI Programmers, AI Designers and Game Designers, ensuring there is collaboration between these departments, whilst following the vision set out by the Campaign AI Product Owner and the Game Director. Key Responsibilities    

  • Design and implement game AI and other game features while coordinating with other departments to make sure we create the best possible gameplay experience for players  
  • Be a proactive and creative driver of game AI development to collaboratively solve problems whilst keeping in touch with relevant stakeholders  
  • Document your designs with precision and clarity, improve our best practices in documentation 
  • Mentor fellow Designers, share your knowledge with the team 
  • Evaluate and finetune AI behaviour using in-house tools 
  • Build up a holistic view of the game and balance its difficulty level  
  • Be able to work independently on diverse problems 

Essential 

  • Experience in Game Design or AI Design 
  • Passionate about Game AI, good understanding of various Game AI solutions 
  • Experience in inter-department workflow, collaboration with Designers, Programmers, QA, etc. 
  • Experience in game balancing 
  • A gamer to the core who is up-to-date with modern game trends  
  • Ability to think from the player’s perspective, envisage perceived AI behaviour 
  • Excellent communicator, with good written skills 
  • Enjoys complex problem solving while collaborating with others  

 Desirable  

  • Experience in working on strategy titles  
  • Experience in data analysis  
  • Experience in scripting or programming  
  • Previous experience in modding  
  • Deep knowledge of PC turn-based strategy games 

About Creative Assembly
Creative Assembly crafts deep and detailed games that last, entertaining millions of players across the globe for decades.
 
We are all game makers and we care deeply about the experiences we create. We empower our teams to make significant contributions to our games, supported by skills development and growth opportunities.
 
We are located in Horsham, UK and Sofia, Bulgaria.
We offer many benefits to support you and your family including:

  • Work from Anywhere for a temporary period each year (restrictions apply such as VISAs)
  • Enhanced holiday allowance, maternity and paternity breaks, flexibility with our core hours, and no-notice holidays
  • Bespoke relocation package for you and your dependents
  • Private medical and dental insurance, life insurance, permanent health insurance, critical illness cover and free health care screening
  • Generous holiday allowance plus full studio closure over the Christmas and New Year period, and all Bank holidays
  • Join our Diversity and Inclusion Network – an employee-led group
  • Season ticket travel loans and cycle to work scheme with free bike servicing and discounted car valet service on site
  • Wellbeing support and virtual confidential counselling
  • Community activities including parties, football and more.
  • Our studio sites have disabled access.

We are an equal opportunities employer and encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, religion or belief.
 
Note to Recruitment Agencies: SEGA Europe Limited and our studios do not accept unsolicited candidate introductions from unauthorised third parties. For the avoidance of doubt, SEGA Europe is not liable for any fees, compensation or any other costs associated with the introduction of a candidate or recruitment services unless and until an agreement has been duly executed. Further details can be found here.

Senior AI Designer

Awarded Company

Horsham, UK
Full time

Published on 9 Jun 2025

Share this job now