Senior Brand Manager

pspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"strongRole Overview /strong/span/ppspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"As a Senior Brand Manager for Total War, you will be a strategic leader within the CA Brand team, driving the development and execution of brand campaigns that build trust, loyalty, and emotional connection with our players. You will be embedded within the studio, working closely with development teams to shape the identity and tone of our titles, while collaborating with SEGA Publishing to ensure globally resonant marketing plans. /spanbr /span style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;" /spanbr /span style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"This role sits at the intersection of creativity and commercial strategy—powering campaigns with compelling assets, partnerships, and community activations. You will be instrumental in ensuring that our brand work is player-first, data-informed, and aligned with the franchise’s ambition to be the definitive strategy game experience. /spanbr /span style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;" /spanbr /span style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"You will work alongside the Associate Brand Director, Studio Leadership, SEGA stakeholders, and cross-functional teams with the aim to deliver world class campaigns that push the Total War brand forward. /spanbr /br /span style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"This role is strongHybrid/strong and has an expectation of visiting a couple of days per week our Horsham studio. Further details can be discussed during the recruitment process /span/ppspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"strongbr /Key Responsibilities /strong/span/ppspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"strongStrategic Leadership /strong/span/pullispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Define and own brand strategy for assigned Total War titles, ensuring alignment and balance with franchise goals and player expectations. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Lead initial product positioning and brand identity development in collaboration with creative and development teams. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Shape and evolve brand activations, IP holder relations, and transmedia opportunities. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Collaborate with SEGA Publishing to support global marketing planning and execution /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Represent the Total War brand in strategic planning forums and cross-discipline discussions. /span/li/ulpspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"strongCampaign Execution /strong/span/pullispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Lead the creation and delivery of brand campaigns across the lifecycle of Total War titles. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Brief and manage creative teams to produce high-quality assets. Including trailers,  static materials, video, and wider copy needs,  ensuing that materials reflect the brand’s tone and values. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Partner with SEGA to ensure seamless execution of Total War marketing efforts. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Ensure brand consistency across all touchpoints, including community, web, and CRM. /span/li/ulpspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"strongCollaboration amp; Influence /strong/span/pullispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Act as the brand ambassador within CA and SEGA, fostering collaborative relationships across publishing, development, and community teams. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Be the champion for ongoing improvements to process and structure between CA Brand and SEGA Marketing. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Drive cross-functional alignment and shared goals across product, creative, and communications disciplines. /span/li/ulpspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"strongReporting, Research amp; Optimisation /strong/span/pullispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Monitor campaign performance and player sentiment, using insights to refine future strategy. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Track KPIs and contribute to broader brand health metrics. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Support the development of brand reporting frameworks in partnership with analytics and live ops teams. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Support product research efforts to ensure future TW titles are tested, understood and meet player quality and feature expectations.  /span/li/ulpspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;" /span/ppspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"strongExperience amp; Skills /strong/span/ppspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"strongEssential /strong/span/pullispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Proven experience in brand management within games or entertainment. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Strong strategic thinking and creative execution across multiple projects. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Excellent communication and stakeholder management skills. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Deep understanding of brand identity, player engagement, and campaign development. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Experience working in complex, cross-functional environments. /span/li/ulpspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;" /span/ppspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"strongDesirable /strong/span/pullispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Familiarity with Total War or strategy gaming audiences. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Experience collaborating with creative agencies. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Understanding of global marketing planning and regional market needs. /span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Knowledge of CRM, web strategy, and community engagement tools./span/li/ulpspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;" /span/ppspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"strongAbout Creative Assembly/strong/span/ppspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Creative Assembly crafts deep and detailed games that last, entertaining millions of players across the globe for decades./spanbr /span style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;" /spanbr /span style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"We care deeply about the experiences we create and put our players at the heart of our decisions./spanbr /span style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"We are all game makers, no matter our role and are empowered to make significant contributions to our games, supported by skills development and growth opportunities./spanbr /span style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;" /spanbr /span style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"emMost roles at Creative Assembly are hybrid; what this looks like will be discussed during the interview process.For many teams this is 3 days a week in the studio./em/spanbr /span style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"emCA has the right to change requirements based on the needs of the business./em/span/ppspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"We are located in Horsham, UK and Sofia, Bulgaria./span/ppspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"We offer many benefits to support you and your family including:/span/pullispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Work from Anywhere for a temporary period each year (restrictions apply such as VISAs)/span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Enhanced holiday allowance, maternity and paternity breaks, flexibility with our core hours, and no-notice holidays/span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Bespoke relocation package for you and your dependents Private medical and dental insurance, life insurance, permanent health insurance, critical illness cover and free health care screening/span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Generous holiday allowance plus full studio closure over the Christmas and New Year period, and all Bank holidays/span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Join our Diversity and Inclusion Network – an employee-led group/span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Season ticket travel loans and cycle to work scheme with free bike servicing and discounted car valet service on site/span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Wellbeing support and virtual confidential counselling/span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Community activities including parties, football and more/span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Our studio sites have disabled access. We are an equal opportunities employer and encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment,/span/lilispan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"marriage or civil partnership, pregnancy or maternity, religion or belief./span/li/ulpspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;" /span/ppspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"Note to Recruitment Agencies: SEGA Europe Limited and our studios do not accept unsolicited candidate introductions from unauthorized third parties. For the avoidance of doubt, SEGA Europe is not liable for any fees, compensation or any other costs/spanbr /span style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"associated with the introduction of a candidate or recruitment services unless and until an agreement has been duly executed. Further details can bespan style="color: rgb(51,51,51);font-style: normal;font-weight: 400;letter-spacing: normal;text-indent: 0.0px;text-transform: none;word-spacing: 0.0px;" /spana href="https://www.creative-assembly.com/note-recruitment-agencies" style="background: no-repeat rgb(255,255,255);outline: none;color: rgb(24,114,204);text-decoration: underline;display: inline-block;font-weight: 600;font-style: normal;letter-spacing: normal;text-indent: 0.0px;text-transform: none;word-spacing: 0.0px;"b style="background-repeat: no-repeat;outline: none;font-weight: bold;"found here/b/aspan style="color: rgb(51,51,51);font-style: normal;font-weight: 400;letter-spacing: normal;text-indent: 0.0px;text-transform: none;word-spacing: 0.0px;"./span/spanspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"/span/ppspan style="font-family: sans-serif , arial , helvetica;font-size: 11.0pt;"span style="color: rgb(51,51,51);font-style: normal;font-weight: 400;letter-spacing: normal;text-indent: 0.0px;text-transform: none;word-spacing: 0.0px;"/span/span/p