Senior UA Manager - Fully Remote - eSports and Gaming

Our client is the world's leading mobile eSports platform that allows users to participate in free as well as paid competitions across 60+ games in multiple categories, including fantasy sports, sports games, puzzle, casual and board games, with 90 million registered users.

We are looking for a Senior UA Manager for its Brazil business.

Here’s what you will do:

• Devise and implement data-led acquisition strategies in Brazil
• Identify the target audience and ascertain how best to communicate to that audience.
• Lead online and social media marketing, especially search, display, remarketing, Google Adwords, Paid campaigns and other aspects of online marketing.
• Monitor performance and evaluate the effectiveness of campaigns through analysis of web/app analytics including consumer data and insights, and use this data to tweak current campaigns and formulate future ones.
• Keeping up-to-date on industry trends, new media buying opportunities and recommendations on new ways to reach target audience
• Responsibility for planning and budgetary control of all digital marketing campaigns.
• Have strong knowledge about google analytics and other conversion metrics.
• Deep understanding of optimization techniques, events, attribution mechanisms, Data funnel usage to get best cohorts of users.
• Understanding of Ad-serving,  Ad ops, DSPs will be highly valuable.
• Experience with fraud detection partners.

What we are looking for:

• 6-8 years of experience driving growth through digital acquisition channels
• User Acquisition experience in the Brazil market in social casino/free to play gaming /real money skill gaming industries
• In-depth knowledge of Google Adwords, Facebook, Programmatic, Affiliates etc.
• Experience in category Management, Stakeholder/cross functional teams Management
• Demonstrable experience in implementing data-drive strategies & using analytics.
• Proven track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue and profitability goals.
• Self-starter with ability to execute under deadlines.
• Experience in a startup culture is a plus.
• Experience in scaling acquisition strategies geographically
• Experience managing a large budget

- Location - no constraint. Can be based anywhere across the globe
- Overall package of US$100K to US$150K OTE, 75% basic and 25% bonus, negotiable on experience.

To apply send CV to cvs@big-planet.biz