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SEO Writer - ReedPop

ReedPop has been running some of the greatest pop culture events and websites for over 20 years.

As we continue to grow and deliver credible content and memorable experiences for our audiences, we are looking for an SEO Writer to join our SEO team on a freelance basis. The role will help continue ReedPop’s growth through our editorial websites (Eurogamer / Rock Paper Shotgun / VG247 / Dicebreaker / Popverse, etc). 

The role focuses on delivering SEO recommendations to our writers, writing new content, updating content, and making ad-hoc SEO fixes and is great for somebody wanting to grow their SEO skills. 

A normal day is very varied; It could be providing SEO recommendations on content for the latest GTA Online update, keyword research for the next Call of Duty, or updating guides for the top games on Steam.  

Responsibilities Include:  

  • Working with the guides writing teams across all ReedPop’s editorial sites providing:

    • SEO recommendations to help improve organic visibility

    • Ad hoc SEO feedback on content 

  • Writing SEO focused content 

  • Updating SEO focused content 

  • Keyword research and identifying content gaps 

  • Competitor research 

  • Ad hoc on-page SEO fixes (for example: internal linking, alt text and mark-up) 

Required Skills and Experience:  

  • Demonstrable familiarity with SEO best practices

  • Excellent verbal written communication skills 

  • Proven ability to think creatively, strategically, and identify and resolve problems 

  • Strong work ethic with a high degree of determination and drive 

  • Positive attitude and a team mentality

  • Keen desire to learn 

Desirable Skills and Experience:  

  • Knowledge of technical SEO, and certainly a desire to grow your knowledge.

  • Passion and knowledge of video games and gaming culture.

  • Knowledge of the games industry itself.

  • Prior experience in content marketing.

  • An understanding of HTML and CSS 

  • Experience with Google Search Console and Google Analytics 

  • Strong MS Excel knowledge 


If you can show that you have the passion and knowledge to work with us on a freelance basis, we’d love to hear from you, and we are keen to consider all levels of experience.

While we welcome all applications, please include links to examples of your SEO work (such as pages you feel are well optimised, for example), or any other relevant material, as this will be one of the main things we will be looking at to evaluate your application.

This would suit someone looking to work on a contract / freelance basis, and the expectation is for up to 5 days a week work (you may, or may not, need that flexibility) lasting potentially up until the end of 2023.

We have a Brighton, UK, office - so, this role can be based remotely from within the UK but you may be expected to be available to travel to our office occasionally.

SEO Writer - ReedPop

Brighton, UK

Published on 01/06/2023

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