User Acquisition Manager – Casual Hybrid Games - REMOTE

Location: Remote (Based in Turkey or Europe preferred)
Job Type: Full-Time

About Us:
We are a fast-growing mobile gaming company focused on creating fun, engaging, and high-quality casual hybrid games for a global audience. Our mission is to bring joy to millions of players around the world, and we’re expanding our growth team to help take our titles to the next level.

Position Overview:
We’re looking for a data-driven and creative User Acquisition Manager with deep experience in the casual gaming space. The ideal candidate is based in Turkey or Europe and has a proven track record managing large-scale marketing budgets—$500K to $1M+ monthly—with a strong focus on the US market.

You’ll be responsible for planning, executing, and optimizing UA campaigns across major ad networks to drive high-quality user growth at a low cost per acquisition.

Key Responsibilities:

• Plan, launch, and scale UA campaigns across channels like Meta, TikTok, Google Ads, Unity, and other key networks.
• Manage marketing budgets of $500K–$1M+ with a strong performance focus.
• Optimize campaigns toward ROAS, CPI, and CAQ targets, especially for the US market.
• Collaborate closely with creative and product teams to design and test high-performing ad creatives.
• Analyze campaign data, A/B test strategies, and report on performance insights regularly.
• Monitor market trends and competitors to identify new opportunities and best practices.
• Work with BI tools to track and report key performance metrics.

Requirements:

• Based in Turkey or Europe.
• 3+ years of experience in mobile UA, ideally with a casual or hybrid-casual gaming focus.
• Hands-on experience managing large-scale UA budgets ($500K–$1M+ per month).
• Proven success achieving low CAQ in the US market.
• Familiarity with attribution platforms like Appsflyer, Adjust, or Singular.
• Strong analytical skills with a performance marketing mindset.
• Experience in the US market is highly desirable.
• Comfortable working in a fast-paced, data-driven environment.

Nice to Have:

• Experience with influencer UA campaigns or organic growth tactics.
• Previous background in game production or creative testing.
• Fluent in English; Turkish a plus.

Why Join Us?

• Work with a passionate and experienced team in the mobile gaming industry.
• Opportunity to make a real impact on games played by millions.
• Competitive compensation, performance bonuses and company equity on offer
• Fully remote flexibility, with team members across Europe and Turkey.

CVs to cvs@bigplanet.tech to apply