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User Acquisition Specialist – UK REMOTE – Mobile Games

One Player Manager is excited to be supporting a Mobile Games Developer looking for a creative and detail-oriented Mobile User Acquisition Specialist to work on their highly successful free-to-play trading card game.
You will help UA agencies plan and execute campaigns as well as set up and run their own internal campaigns. You will also be collaborating with creative teams to create engaging ads that appeal to their target audience.


  • Extensive experience managing UA campaigns within the industry, ideally with TCGs, card, and midcore titles
  • Performance-driven approach and comfortable analysing and optimising on CPPU and ROAS
  • Positive and creative mindset with problem-solving skills around game promotion
  • Experience of managing user acquisition campaigns and leading UA strategy on paid social channels Understanding of audience needs and behaviours across platforms and able to translate this into strategic thinking
  • Experienced with A/B testing
  • Able to work autonomously when required


  • Scaling UA profitably
  • Developing a hypothesis-driven creative testing strategy
  • Planning and managing campaigns and monthly budgets 
  • Monitoring, logging, and reporting on key UA performance data 
  • Reporting on creative performance 


  • Full Time Remote Contract
  • Highly competitive salary
  • Flexible working hours
  • Small and agile team
  • Regular pay reviews
  • Progression opportunities
  • 25 days paid holiday

Interested in finding out more about the studio and project? Apply now or call me directly today on +44 (0) 1206 214425!

User Acquisition Specialist – UK REMOTE – Mobile Games

London, UK
Full time

Published on 03/09/2023

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