Director OR Head of Brand & Marketing – REMOTE EU – Free-to-Play MMORPG

Our client is a leading-edge gaming studio looking for a talented Director of Brand and Marketing.

You will work closely with the senior management team and product leaders to craft a cohesive, B2B and B2C narrative and drive its delivery.

REQUIREMENTS:

• Expert media buying experience across digital, social/influencer and publicity.
• Comfortable in multi-platform production environments across video/animation, still, digital, event and merchandising.
• Experience managing teams of regional, multicultural stakeholders.
• A passion for finding innovative ways to reach potential MMORPG and Blockchain community.
• Ability to manage multiple project budgets across different currencies.
• Deep understanding of product life cycle, user journey building and personalisation.
• Excellent analytical, verbal and written communication skills.

RESPONSIBLITIES:

• Be responsible for the development and ownership of the regional GTM marketing strategy and toolkits from production through to launch.
• Work alongside the Creative Director, Director of Business Developers & Licensing and Player Experience to oversee all publishing initiatives.
• Manage multi-million USD budgets.
• Define target audiences, segmentation and develop corresponding communication strategies across multiple media channels.
• Lead cross-functional teams on campaign briefings in line with the strategic objectives and audience segmentation to drive engagement
• Prepare regular performance reports and analysis for owned, earned and paid channels to share out with the team.
• Be the point of contact for international teams to ensure creative and campaigns are culturally relevant and compliant.

BENEFITS:

• Remote and flexible working options.
• Competitive salary.
• Social gatherings.
• Health Insurance.
• Onboarding packages.

Interested in finding out more about the studio and project? Apply now or call me directly today on +44 (0) 1206 214425