Product Marketing Manager

Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 750 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Traffic Cop 3D and Makeover Studio 3D. Alongside this, we also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope and Die by the Blade. 

With a team of talented people collaborating daily between our studios in Leamington Spa, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, the Philippines and many more places, we have a truly global team making games for a global audience. And it’s paying off: Kwalee games have been downloaded in every country on earth! If you think you’re a good fit for one of our remote vacancies, we want to hear from you wherever you are based.

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle. Could your idea be the next global hit?

What’s the job?

As a Product Marketing Manager in the Mobile Games Publishing Team you’ll be responsible for ensuring the marketing efforts in the run up to a game launch and the it’s life beyond that point are successful in getting the game into the minds and hands of an audience.  

What you tell your friends you do

“I’m the magnet that pulls together all of the required functions to help make sure players know about our games and then go enjoy them.”

 What you will really be doing

• Planning and execution of a Go To Market plan that covers the marketing activities required to help ensure each Casual Game we publish 

• Engage with the UA, Creative, Data and Insights teams to create your plans that should maximize the reach, cost and return of each games marketing efforts

• Be an extension of the game development teams, feeding into their process and absorbing information to hold a 360 degree view of the game 

• Manage a roadmap of marketing initiatives relative to each title under your care, being aware of the trends and successes elsewhere in the industry and facilitate the delivery of required content, assets or other materials as the plan requires

• Provide data on game performance relevant to the marketing efforts to stakeholders 

• Working closely with internal or external development teams depending on the assigned projects

• Form a close alliance with the Product Manager and Producer functions to keep tight alignment and focus on the most important areas

How you will be doing this

• You’ll be working with different teams with different skills to help set expectations for a successful marketing campaign and ensuring it is delivered

• Help to create the standards and best practices we will utilize, to adapt them as the market changes and to be a proactive sharer of information inside Kwalee

• As a crucial role in the commercial success of any title you will be helping make big impact business decisions on a range of different games and opportunities

Team

Our talented team is our signature. We have a highly creative atmosphere with more than 200 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse team, including David Darling and the creator of the Micro Machines video games.

Skills and Requirements

• At least 3 years of Product Marketing experience in a comparable role within gaming

• Business mindset and understanding of commercial thinking, able to read and digest data and make decisions informed by it

• Willingness to drive results and deadlines based on targets and KPIs

• Keen understanding of the value and responsibility of all the different facets that go into making a successful marketing campaign for mobile titles

• Passion for games and knowledge of industry trends and key players

• Strong communication skills, both written and verbal, with excellent interpersonal skills

• Highly organised, with strong attention to detail

We offer

• We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment

• Creative Wednesdays! (Design and make your own games every Wednesday)

• Great work-life balance with flexible working hours

• Quarterly team building days - work hard, play hard!

• Monthly employee awards

Our philosophy

We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.

Kwalee makes games to bring people, their stories, and their interests together. As an employer, we’re dedicated to making sure that everyone can thrive within our team by welcoming and supporting people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances. With the inclusion of diverse voices in our teams, we bring plenty to the table that’s fresh, fun and exciting; it makes for a better environment and helps us to create better games for everyone! This is how we move forward as a company – because these voices are the difference that make all the difference.