Game Design Analyst

Games Jobs - Game Design - UK & Europe

Job Title Game Design Analyst
Job Category Games Designer
Job Description Kwalee is an expanding, independent mobile games developer based in the beautiful town of Leamington Spa, England, within the area known as Silicon Spa where over 3,000 game developers work.

Kwalee has rapidly become a key industry player in mobile gaming, launching several hit games including Looper!, PLANK!, TENS! and SPILLZ, with many millions of players around the world.

The company was founded in 2011 by David Darling CBE - awarded by the Queen, co-founder of Codemasters and comprises of a highly skilled and creative team, including the original creator of the Micro Machines video games (yes, you read well, we have celebrities here!).

As Game Design Analyst you have knowledge of mobile game design and a desire to create and manage AB tests for gameplay, retention and monetisation.

You will work closely with Game Designers and the Analytics Team, influencing the direction & design of all future Kwalee games.

What you tell your friends you do

“I optimise our games, testing the different options of design so I can discover the winners that everyone love”

What you will really be doing

  • Work as part of the Design Team, taking responsibility for setting up and managing AB tests.

  • Monitor current AB tests across multiple projects, ensuring they run for the correct amount of time and have enough users in them so the results are significant 

  • Create spreadsheets and documentation, recording upcoming, current and completed tests across all projects.

  • Help drive monetisation  by understanding mobile players needs and motivations and how the incremental gains from AB testing contribute towards the profitability of the game

  • Provide ideas for game tests, and evolve games to maximise their potential.

  • Aid the Analytics Team in analysing the results of AB tests if necessary.

How you will be doing this

  • You’ll be part of an agile, multidisciplinary and creative team and work closely with them.
  • You'll think creatively and be motivated by challenges and constantly striving for the best.
  • You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you can get it


Our talented team is our signature. We have a highly creative atmosphere where you’ll have the opportunity to contribute daily to important design and technical decisions. You’ll work within an extremely experienced and passionate team, including David Darling and the creator of the original Micro Machines video game.

Skills and requirements

  • Strong written and verbal communication skills.
  • Knowledge of mobile free-to-play game monetisation and advertising techniques.
  • Ability to work creatively in a demanding team environment.
  • Passion for playing and making video games, especially mobile games.
  • Strong organisational skills, and analytic mind.
  • Positive attitude, self driven able to work alone or as part of a team.


  • Experience of mobile game live ops, A/B testing and telemetry.
  • Knowledge of mobile game market, trends, competition, platforms and app stores.

We offer

  • We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment
  • In addition to a competitive salary we also contribute to your pension, offer private medical cover and life assurance
  • Creative Wednesdays! (Complete freedom to design and make your own games every Wednesday)
  • 25 days of paid holidays plus bank holidays
  • Quarterly team building days - work hard, play hard!
  • Monthly employee awards
  • Free snacks, fruit and drinks

Our philosophy

We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.
Location Leamington Spa, UK & Europe
Job Category Game Design
Date posted 21/12/2018
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